The digital professions that are recruiting in 2022 in Cameroon

Nowadays, more and more companies are going digital in strategy and internal organization thanks to digital tools which, through the advent of new objectives, have emerged in companies with new ways of doing marketing, new skills. Thus, as part of a business strategy, digital could be defined as management in a global and structured way using dedicated tools.

The digital professions that are recruiting in 2022 in CAMEROON

It should be noted that all sectors of activity are concerned by digital transformation, the digital sector therefore includes a certain number of professions which all have a particular role in the digital chain, while in Cameroon the most solicited in 2022 are:

• The community manager
• The digital brand content manager
• Web and/or mobile developer
• Web Editor
• traffic manager

1. The Community Manager

He is a web community leader whose role is to federate a community of Internet users around a subject, a brand or his company’s products.

He animates the exchanges and monitors the code of ethics on the Internet, develops the presence of a brand on the web through social networks. He may also be required to manage crisis communication in the event that his company’s image is attacked following a misstep on the internet. You can access this profession thanks to a professional degree in SEO and web editor or a master’s degree in social human sciences with a specialization in IT and communication.

2. The Digital Brand Content Manager

The digital Brand content manager is in charge of digital content, in other words any content published on the Internet on behalf of a brand. To popularize the brand, inform, convince customers and create commitment. This real marketing chameleon imagines, creates and distributes content (videos, blog or press articles, post on social networks). His role is positioned between the content manager, the community manager and the web editor.

3. The Web/or Mobile Developer

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The web developer is an expert whose skills make it possible to design web applications and/or models of websites; from where he must analyze the needs of the project upstream for the customer, then carry out the applications by taking into account the technical and functional specificities of the project. The mobile developer, meanwhile, is responsible for developing mobile applications on Android that are simple and practical to use. The applications are numerous and varied, music, games, information, geolocation services, social networks, payment, communication. It is important that the developer who turns to Android application development has a good background in java and if he then turns to iOS application development he must have a solid base in coding

4. The Web Editor

The web editor produces textual content with high added value for the reader on the digital medium, he must have a solid general culture and a pronounced curiosity, his spelling and syntax must be irreproachable. He will also have to comply with writing conventions relating to the web web writing requires creativity, rigor and consistency, but above all to be very picky, which is why he is both a writer and a computer scientist.

5. Traffic Manager

The traffic manager’s role is to generate traffic to a website or a physical site by deploying campaigns (advertising and others) on the Internet, his tasks are therefore specialized around targeting and internet conversion. He must have a perfect knowledge of web marketing and in particular know SEO, SAE, SEM, social networks. The traffic manager generally works within a digital marketing team in direct collaboration with the sales teams, but also with communication.

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