Dropshipping is a sales technique that consists of offering products online that will be delivered directly by suppliers to end customers . Online shopping sites act as intermediaries in the process. Creating an e-commerce then becomes much easier, faster and less risky: you don’t have to worry about stock, unsold items, shipments…
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If you want to create an online store in Cameroon or Africa, but you have little time and resources, dropshipping is the ideal solution to get you started anyway. Below are the steps you need to take to get your dropshipping business off to a good start .
CHOOSE PRODUCT
First, you will need to determine which products you want to sell on the internet. Choose a niche that you know well and from which you have personally tested different models. Even if you don’t need to stock up, you will still need to inform your customers as well as possible!
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Preferably select non-branded products to avoid counterfeits. The opinions of customers who have already tested the products in question can be of great help to you.
It goes without saying that the items you offer for sale must be of high quality and that their functioning or their solidity must have been tested.
You can also find out about the categories of items that sell best on the Internet in Cameroon or in your country.
CHOOSE SUPPLIERS
The choice of supplier(s) for your dropshipping business is very crucial, because you will depend on them first for products and deliveries. Your goal is to find a reliable wholesaler with whom you can negotiate advantageous dropshipping sales terms.
The ideal would also be to be able to meet your potential supplier directly if you have the possibility, so you will be better able to assess the seriousness of the latter. Do not hesitate to test the suppliers by placing small orders with them to see how things are going and what the actual delivery times are.
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It can be tempting to choose a supplier in China, where the products are cheaper, but due to the large number of players in this field, partnering with a local supplier is considered less risky. In any case, find out very well about the company in question: satisfaction rate, responsiveness, etc.
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You will need to be sure that you can communicate quickly and appropriately with her in the event of a problem. Obviously, the supplier must be able to offer attractive prices that leave you with a sufficient margin on each sale (the latter, to be comfortable, should amount to around 50%).
To reduce your dependence on a particular provider, you may want to consider having more than one. Thus, you will be ready to face if one of them changes its conditions in a way that is unfavorable to you.
Who are the best dropshipping suppliers?
As mentioned earlier, several types of dropshipping suppliers exist. Depending on your niche, you will choose a suitable supplier .
It is also necessary to take into account the ease of setting up my dropshipping sales method. This includes the ease of integrating selected products into your CMS, as well as vendor services.
Brands Distribution: for fashion dropshipping stores
Brands Distribution was established in 2006 . The provider enables retailers to chain stores, resellers, and large groups. It specializes in designer clothing and fashion accessories.
This dropshipping player is currently the leader in its market. He has developed a wealth of experience in his field. The supplier offers 120 fashion brands offered in more than 170 countries around the world.
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The supplier offers a dropshipping service consisting of different packages. Some are reserved for E-merchants specializing in fashion. This allows them to sell frictionlessly across different CMSs , including through Brandsync modules and plugins .
Griffati: more fashion for your dropshipping
Griffati is an Italian dropshipping supplier , also specializing in fashion clothing and accessories, and shoes . This provider is one of the European leaders in B2B marketplaces. The site has 150,000 registered resellers in 67 countries .
The marketplace also offers a dropshipping service, in addition to different packages, and modules or plugins depending on the CMS you use for your E-Commerce. These plugins can easily be installed to facilitate dropshipping sales.
Friffati offers many advantages in its service, such as:
- Quick delivery
- Listing Descriptions
- 24 languages
- …
AliExpress: the generalist giant
When we talk about dropshipping, chances are that it will make you think directly of the Chinese giant. Aliexpress is a pure player that was born in 2010, belonging to the Alibaba group.
The marketplace is now one of the 50 most visited sites in the world. It puts dropshipping suppliers in direct contact with customers, without intermediaries.
Suppliers can be verified and are ranked based on customer feedback to ensure more reliability.
AliExpress and Oberlo for your dropshipping
Oberlo is an application dedicated to dropshipping developed by the E-Commerce software publisher Shopify . The plugin is free, but offers different prices announcing additional benefits and features.
With Oberlo, it is possible to import products directly from the AliExpress marketplace in seconds. The selected products will be immediately available for sale. The Aliexpress sellers will take care of the shipping of these once it has been ordered on your E-Commerce in dropshipping.
Oberlo offers several handy features for dropshipping sellers:
- The choice: Oberlo offers and recommends a wide choice of products. These are accompanied by complete documentation to help you choose your products;
- Supplier verification: AliExpress makes it possible to filter dropshipping suppliers deemed to be trustworthy , and verified by the platform;
- Product statistics: they provide access to the various data of a product before making your choice;
- One-click ordering: you can validate customer orders to your suppliers in just a few seconds.
Nova Engel: dropshipping for cosmetics fans
Nova Engel is a historic wholesaler established in 1982 . The supplier offers products focused on high perfumery, cosmetics as well as professional hairdressing . The company is one of the leaders in the beauty sector in Europe.
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This dropshipping service helps you from the creation of your online store. The service puts you in contact with external service providers. Dropshipping suppliers are then directly integrated into the Nova Engel platform, which therefore manages your logistics.
Webdrop Market: French-style generalist dropshipping
Webdrop Market is a French site, specialized in the dropshipping of a multitude of different products:
- pet Shop ;
- auto Moto ;
- home appliance ;
- hygiene ;
- computer science ;
- alcohol ;
- etc
The site includes more than 200,000 references in total . These are offered to sellers and allow the sale of these products on different marketplaces. Discover marketplaces
Also, you are accompanied on the creation of an online store. Webdrop Market offers a SaaS platform to sell your products on your own site.
For owners of an online store, various modules and plugins are available. These allow Webdrop Market to be quickly and directly integrated into the CMS. Thereafter, all you have to do is import the product catalog.
Emuca Online: the benchmark for furniture and hardware
The Emuca group is present in different countries in Europe . Emuca designs, manufactures and markets a wide range of products. These correspond to the furniture, carpentry, hardware and DIY sectors.
With 37 years of experience in the market , the group exports its products to more than 50 countries. The site opens its portal dedicated to dropshipping in 2018: Emuca Online . It offers an extensive catalog of products, comprising more than 1,200 references, intended for sale to B2B distributors.
The content offered is available in 6 languages. They are automatically synchronized with your E-Commerce, to facilitate cross-border sales .
Zentrada.network: wholesale dropshipping
Zentrada.network is one of the leading dropshipping marketplaces. The platform specializes in wholesale trade, in Europe.
The site has a wide choice of products, with more than 400,000 items for E-Commerce dropshipping destinations. Different packages are offered for these. A price comparison tool then helps in choosing the right products.
Bimago: dropshipping at the service of your decoration
Bimago is a platform of the Polish group Artgeist . The group specializes in the sale of paintings , wallpapers and wall stickers . Created 14 years ago, the platform is present in 21 European markets . Each year, more than 700,000 products are sold.
Automatic integrations are available on the majority of E-Commerce platforms (Shopify, Magento, etc.). With Bimago, it is possible to ship its articles all over the world. The dropshipping service is provided in partnership with Empik (distribution of cultural products in Poland).
VidaXL: shipping products internationally
VidaXL is an international online retailer , offering a wide range of products consisting of thousands of items from different categories
- home ;
- garden ;
- garage ;
- DIY ;
- clothing.
VidaXL’s dropshipping service offers registration for several benefits. We can cite the 16,000 referenced articles, shipments to Europe / USA / Australia , among others.
The content can be translated into 24 languages , which you can then integrate into your E-Commerce site. As with the majority of other dropshipping providers, plugins and modules are available for some CMS.
Gatito.pl: dropshipping of licensed brands
Gatito is a dropshipping supplier specializing in licensed products . These include clothing and accessories, accompanied by certificates of authenticity . You will therefore be able to find familiar brands and licenses, such as Disney, among many others.
Gatito provides modules and plugins for many E-Commerce platforms. Tailor-made files will help you integrate the products on your online store. These products will be able to be shipped to more than 70 countries around the world .
CREATE YOUR ONLINE SALES SITE
When it comes to dropshipping, you have the choice of creating your online sales site or using a turnkey site. There are even online services that include both suppliers and online stores. You can also use an e-commerce solution like Durrell Market . Ideally, the system should be able to push orders to your wholesaler without too much manual intervention on your part.
The online sales site is the showcase that you will need to take special care of, make sure that your customers are attracted by the design, that it is free of spelling mistakes and perfectly secure.
MARKETING: A STEP NOT TO BE NEGLECTED
You will have understood that a large part of the business model based on dropshipping is based on your ability to stand out from your competitors by being faster and more present on the Internet. For this, you will have to invest significantly in advertising and natural referencing on the Internet. It is essential to arrive at the top of the results in the search engines because many prospects will not look any further.
Be very present on social networks, many potential customers are there. Do not hesitate to launch marketing campaigns to your target audience.
Pay attention to the description of your products. The more precise and interesting your product sheets are, the more your chances of being prioritized in the results will increase.
Also offer other “pluses” to your customers: coupons, small gifts, etc. Customers are always sensitive to these attentions.
When it comes to shipping costs, offer free shipping if you can. This is a powerful argument that can significantly set you apart from your competitors.
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CLIENT SERVICE
Remember that when it comes to dropshipping , it is you as an e-merchant who is responsible for sales. Thus, you will have to establish terms and conditions for returns and refunds, wholesalers generally do not take care of this aspect. You must ensure that your customer service is impeccable and that your customers have a satisfaction guarantee.
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Be sure to respond quickly and in a business-like manner to your customers when they ask for information or if there is a problem with their orders. As you do not manage shipments and your supplier may be established in a distant country, it often happens that the delays in receiving the goods by your customers are quite long. It may be appropriate to install a parcel tracking system on your site in the customers’ personal account.
Dropshipping is an opportunity for merchants wishing to launch their online sales sites without having to invest a large initial sum and it frees them from all the logistics related to orders.
However, suppliers are also found there because they thus benefit from showcases allowing them to sell their merchandise without having to manage the marketing or the sales process. Executed with the right partners, dropshipping allows you to launch your e-commerce quickly and while limiting the risks.
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